Identifying the Origins and Destinations of Transit Customers Using Farebox Data
Presented by Michael Grant, Manager - Monitoring & Forecasting, BC Transit

Like many transportation companies, providing customers and analysts with access to "usable" information is key. This presentation discusses how BC Transit applied spatial data transformation processes to farebox ridership data; it shows how a simple swipe of a transit pass can amount to gold when trying to understand your customers. Through examples with a local community, we'll show how the farebox data can be used to identify hot spots of ridership, major origins/destinations, and major transfer locations. By attending this presentation, both technical and non-technical transportation professionals will gain a better understanding of ways they too can implement simple data transformation workflows to deliver innovative solutions to common GIS or transit challenges.